The future of Virtual Assistant has transformed dramatically over the past five years. What started as basic administrative outsourcing has evolved into sophisticated strategic partnerships that fundamentally change how companies operate. But we’re still in the early innings of this transformation. Some trends are obvious extensions of current patterns. Others represent fundamental shifts that most…

Ten years ago, hiring the best Executive Assistant meant posting on local job boards, interviewing candidates who could commute to your office, and paying market rates that reflected your city’s cost of living. The geographic constraint was simply assumed; your EA needed to be local. Today, that assumption is costing founders access to the best…

Most founders think of their Executive Assistant as someone who handles scheduling, email management, and maybe some light research. However, when your EA asks, “What else can I take off your plate?” many founders miss a massive opportunity because they can’t envision their EA contributing to core business functions, such as product launches or brand…

Most founders think they know how to use an Executive Assistant and what they do: managing calendars, handling email, booking travel, and possibly coordinating meetings. It’s a mental box labeled “admin support” that severely limits how they think about EA capabilities. But after working with hundreds of founder-EA partnerships, we’ve discovered something fascinating: the most…

Imagine you’re in a critical leadership meeting discussing the future direction of your company. Around the table sit your VP of Sales, Head of Product, CTO, and CFO. All brilliant people who understand your business deeply and contribute strategic insights that shape major decisions. But there’s one person missing who probably knows more about your…