For decades, the Executive Assistant roles and responsibilities was treated as a generalist position. Every EA did essentially the same work: manage calendars, coordinate meetings, handle travel, and organize files. The skills were universal, and EAs moved between industries and functions with minimal adjustment. That era is over. The best EAs today are increasingly specialized….
SaaS founders face a unique scaling challenge: your product can grow exponentially, but your operational capacity can’t. One day, you’re managing 50 customers personally, and six months later, you have 500, but you’re still only one person with the same 24 hours. Most SaaS founders respond by hiring the obvious roles first: more engineers to…
The language we use reveals our assumptions. When founders say Hiring Global Talent they’re usually signaling a set of beliefs about geography, quality, and business relationships that are fundamentally outdated. And it’s costing them access to exceptional professionals who could transform their operations. Here’s the reality: EA in Manila has a business degree from a…
You’ve decided to build a remote-first company. Smart move. You get access to global talent, reduced overhead costs, and the kind of operational flexibility that makes traditional office-bound competitors look like they’re moving in slow motion. But here’s where most remote-first founders get the hiring sequence completely backwards. They start with developers, salespeople, or marketers……
CEO assistant: Ask a founder what their EA does, and most will start with logistics: “They manage my calendar.” “They schedule meetings.” “They handle email.” And while that’s true, it’s also deeply incomplete. A great CEO Assistant isn’t just a scheduler. They’re a focus architect. In a world where founders are stretched thin… jumping from…
