Remember when “going to work” meant physically commuting to an office, sitting at an assigned desk, and being productive between 9 AM and 5 PM in your local time zone? For most of human professional history, work was inseparable from a physical location and a synchronized schedule. Then 2020 forced a massive global experiment in…
Most of the time, an Executive Assistant for real estate founders is thought of as someone who schedules property showings, coordinates closing appointments, and manages their packed calendar of client meetings. It’s a support role that’s helpful, necessary, but fundamentally administrative. This mindset is costing you deals, operational efficiency, and ultimately, revenue. The operational demands…
For decades, the Executive Assistant job description has looked essentially the same: managing calendars, booking travel, handling correspondence, and organizing meetings. These tasks defined the role, and proficiency in them defined success. Then something fundamental shifted. Not gradually, but dramatically over the past five years. The Executive Assistant skills that made them valuable in 2020…
Your Executive Assistant has been with you for two years. They’re exceptional, anticipating needs, handling complex projects, and contributing strategic insights. Then one day you notice something’s changed. They’re still performing well, but the energy is different. Tasks that used to challenge them now feel routine. They’re asking fewer questions and offering fewer ideas. Most…
Every few months, another breathless article predicts that artificial intelligence will eliminate the need for Executive Assistants. The logic seems straightforward: AI can schedule meetings, draft emails, summarize documents, and manage calendars. So why would anyone still need a human EA? This question reveals a fundamental misunderstanding of what exceptional EAs do and what AI…
