Key Responsibilities:
Marketing Calendar Management:
Develop and maintain a comprehensive marketing calendar that outlines all planned activities, campaigns,
tradeshows, and promotions.
Collaborate with cross-functional teams (sales, purchasing, etc.) to ensure the calendar aligns with product
launches and company goals.
Campaign and Promotion Support:
Assist in the planning and execution of marketing campaigns across multiple channels, including email,
digital ads, and social media.
Manage the logistics and coordination of promotional activities, including creating and distributing
promotional materials.
Ensure all marketing materials are aligned with brand guidelines and delivered on time.
Track the success of campaigns and promotions, providing insights and recommendations for optimization.
Vendor and Event Coordination:
Coordinate the logistics for tradeshows, conferences, and other events, including booth setup, promotional
material preparation, and post-event follow-up.
Work closely with vendors to ensure all event-related marketing materials are delivered accurately and on
time.
Provide support to vendors by keeping them informed about marketing campaigns, promotions, and
updates.
Follow up with vendors regarding order confirmations, invoices, and any discrepancies related to marketing
materials.
Content Creation:
Assist in creating content for a variety of marketing channels, including website copy, social media posts,
email campaigns, and print materials.
Coordinate with the graphic designer to develop marketing assets such as flyers, brochures, promotional
giveaways, and event invitations.
Ensure content is aligned with brand messaging and optimized for target audiences.
Email Marketing and Social Media Management:
Develop, schedule, and manage email marketing campaigns, tracking open rates, click-through rates, and
conversions.
Manage and create content for social media platforms, including LinkedIn, Facebook, Instagram, etc., to
engage with customers and promote products.
Monitor social media performance and work with the team to optimize strategies for better engagement
and ROI.
Inventory and Promotion Management:
Work with the purchasing team to monitor inventory levels and help manage product promotions to meet
quarterly rebate targets.
Update and ensure all monthly promotions are accurate on the company’s website, creating shelf tags and
updating promotional timelines.
Coordinate with internal teams to ensure promotions are live and displayed correctly across all marketing
platforms.
Sales Support:
Provide the sales team with marketing materials, promotional content, and product information to aid in
sales efforts.
Support the creation of sales presentations, product sheets, and other marketing collateral.
Collaborate with the sales team to identify opportunities to cross-sell or upsell additional products or
services to existing vendors.
Tracking and Reporting:
Track and report the performance of marketing campaigns and vendor promotions, providing data and
insights to the Senior Marketing Manager.
Prepare regular reports on campaign performance, including metrics such as ROI, engagement rates, and
vendor effectiveness.
Ensure accurate and timely documentation of all marketing activities, including tracking spin reports and
billbacks to vendors.
Administrative Support:
Provide administrative support to the marketing team, including scheduling meetings, managing timelines,
and organizing marketing files.
Assist in creating and maintaining marketing documentation, ensuring all records are up to date and easily
accessible.
Attention to Detail and Follow-Through:
Exhibit a high level of attention to detail in all tasks, from campaign execution to vendor coordination,
ensuring all marketing efforts are accurate and well-executed.
Follow through on tasks and ensure timely delivery of marketing materials, campaigns, and event follow ups.
Proactively communicate with internal teams and vendors to resolve any issues or delays
Required qualifications:
Anywhere Talent is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
Join Anywhere Talent and help craft messages that connect businesses with global talent while enjoying the flexibility of remote work. Let’s create partnerships that drive success together!
